Protection Starts with People.

People are every organization’s greatest asset — and often its greatest vulnerability. Attackers know human behavior is the easiest way into an organization. We helped Proofpoint reframe cybersecurity around protecting people first, establishing a more emotionally resonant and strategically differentiated position within an increasingly crowded market.

Beyond developing Proofpoint’s people-centric positioning and “Protection Starts with People” campaign, fred&ted operated as an extension of the internal creative team for more than five years — developing thousands of assets spanning brand, demand generation, field marketing, executive communications, and thought leadership initiatives including the CISO Hub and Threat Hub.